In all honesty the question – do we need another marketing book did initially enter my mind... I must say I was pleasantly surprised by what was to come... after finishing the introduction I was blown away, enthralled, speechless... I literally had to get up and walk off the excitement so I could settle and read on. The promise that Wes could actually deliver authentic leadership within this space drove me forward. I digested the first few chapters in what seemed like a blur, with no time frame driving me but my own desire to read on, I raced ahead devouring the valuable knowledge. Wes has chosen to share his insights in not only a great looking book that's easy to find your way around, but one that's a pleasure to pick up, read, and refer back to. He addresses many of the major concerns a startup business venture will need to overcome to get ahead, and make their dream a reality. I love the opening question _ "What if the business Gurus are wrong?", this is a question more people need to entertain, before throwing their hard earned cash at the next 'sure thing'. Wes asks all the questions anyone going into business should seriously be asking themselves, and it feels like he's standing by your side the whole way through. I've been around and seen a lot of gurus and marketing in my time some great and not so great and many providing strategies that just were not feasible, credible and designed to fill their pockets. In short, I loved The Simple Manifesto! It's not just another marketing book but a power packed gem, full of provocative coaching questions to help you get clear, and real life examples which will keep you grounded in the real world, whilst navigating your way through the entrepreneurial space. I will be keeping the manifesto close at hand and am very happy to recommend this book to family and friends. Thank you Wes.
Kellie Anne King, The Inspiration Formula
Business Book
