In today's world of disruptive technology and thought, it is refreshing to read a book that challenges the 'status-quo' of marketing thinking. Wes' clear writing style, along with his simplistic 'SNAP' view for streamlining marketing for small business, makes absolute sense and is easy to follow. I would highly recommend this book to any small business owner looking to get results rather than sift through a myriad of marketing information.
Anthony M Turner, Director of The Small Business Institute and Founder/Director of Business Success Radio
http://www.tsbi.com.au
Business Book
