Being a rebel by nature I thoroughly enjoyed reading The Simple Manifesto. If you are conventional in business by nature, then do yourself a favour and take a walk on the wild side, and consider the opportunities you may be missing. You might just surprise yourself. Being labelled a ‘con-artist’ in the past would have been offensive, but having seen it in a new light, I would agree it is a term I would take on without hesitation. This book covers a lot of great information, and for those who run their business and have no knowledge of how optimise their online marketing or websites, the second half will explain it with great clarity and a bit of fun. Even so, leave it to the experts, but become involved and get this book for an easy read. You may even find a bit of yourself in it.
Nobby Kleinman, Money Rules – CEO & BGB
http://moneyrules.com.au